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It was poured constantly, relied on heavily, and soon ordered simply as “Joe.”\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eOver time, Joe became shorthand for coffee itself—symbolizing long watches, early mornings, and the grit required to get the job done at sea.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBlending vintage tattoo-style florals with naval tradition, this shirt honors those who run on caffeine, routine, and resilience—one cup at a time.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"cup-of-joe-dad-hat","title":"Cup of Joe Dad hat","description":"The phrase “a cup of Joe” is commonly linked to Josephus “Joe” Daniels, U.S. Secretary of the Navy in 1914, who issued General Order 99—banning alcohol aboard Navy ships. With grog gone, coffee became the strongest drink sailors were allowed. 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